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    > 行業英語 > 金融英語 > 金融時報原文閱讀 >  第462課

    如何做好TED演講

    所屬教程:金融時報原文閱讀

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    qinting

    2020年08月30日

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    掃描二維碼方便學習和分享

    如何做好TED演講

    不論在生活中、還是工作學習上,我們都應該準備一個有趣的TED talk。甚至可以精簡到2分鐘內,讓聽眾保持專注并短小精悍的介紹你自己和觀點,相信我,這一定有用。

    測試中可能遇到的詞匯和知識:

    contagious 感染性的;會蔓延的[k?n'te?d??s]

    witty 詼諧的;富于機智的['w?t?]

    plodding 單調乏味的['plɑd??]

    prop 支撐;維持[pr?p]

    rehearse 排練;預演[r?'h??s]

    provoking 刺激的;令人生氣的[pr?'v??k??]

    mediocre 普通的;平凡的[,mi?d?'??k?]

    stripped-down 言簡意賅的;精練的

    閱讀馬上開始,建議您計算一下閱讀整篇文章所用的時間,對照下方的參考值就可以評估出您的英文閱讀水平。

    如果您讀完全文用時為: 那么,您的閱讀速度相當于 每分鐘閱讀的英文單詞數

    5分25秒 母語為英語者的朗讀速度 140

    3分16秒 母語為英語的中學生的閱讀速度 250

    2分46秒 母語為英語的大學生的閱讀速度 350

    0分19秒 母語為英語的速讀高手 1000

    Why everyone should give a TED talk and how to do it (791words)

    By Tim Harford

    -----------------------------------------------------

    I found out the hard way that bad public speaking is contagious. As a schoolboy I was pretty good at speeches, in a schoolboyish way. I won competitions; being a sharp, witty speaker was a defining part of who I felt myself to be.

    Then I grew up and started a corporate job, and something strange happened. My talks sagged into “presentations”, burdened by humourless clip art and plodding bullet points. The reason? I was surrounded by people who were stuck in the same beige offices giving the same beige presentations. Like many workplaces, we had reached an unspoken consensus that giving bad talks was just the way things were done.

    Aside from tradition — and it is a powerful one — why else are most talks bad talks? One reason is fear. Being afraid does not itself make a speech bad; fear can make a talk electrifying or touching. But most speakers take the coward’s way out. Afraid of running out of words, they overstuff their speeches. And they prop themselves up by projecting their speaking notes on the wall behind them, even though everyone knows that providing rolling spoilers for your speech is a terrible idea.

    A second reason is lack of preparation. Most speakers rehearse neither their argument nor their performance. That is understandable. Practising in front of a mirror is painful. Practising in front of a friend is excruciating. Rehearsing offers all the discomfort of giving a speech without any of the rewards of doing so. But it will make the end result much better.

    For these reasons, I think you should give a TED talk. Almost anyone can. All you need is 18 minutes, a topic and an audience — if only your cat. No matter how often or how rarely you usually speak in public, the act of trying to give a talk in the tradition of TED will change the way you think and feel about public speaking.

    As with anything popular, TED talks have their critics, but it is hard to deny that the non-profit organisation behind the videoed presentations on subjects from science to business has helped reinvent the art of the public speech.

    TED talks are vastly more entertaining than traditional lectures, while more thought provoking than most television. But that is TED from the point of view of the audience. From the view of an aspiring speaker, the lesson of TED is that most speakers could raise their game. A few TED talks are by professional politicians or entertainers such as Al Gore or David Blaine. Most are not.

    There are more than 1,000 talks on the TED website with more than 1m views, typically delivered by writers, academics or entrepreneurs who have been giving mediocre talks as a matter of habit, and who have been suddenly challenged to stop being mediocre. Faced with the obligation to deliver the talk of their lives, they decided to do the work and take the necessary risks.

    These speakers have been offered good advice by the organisers of TED, but that advice has never been a secret. It is now available to anyone in the form of TED Talks, a guide to public speaking from Chris Anderson, the TED boss. It is excellent; easily the best public speaking guide I have read. (I should admit a bias: I have spoken twice at TED events and benefited from the platform that TED provides.) Unlike many in the genre, Anderson’s book is not a comprehensive guide to going through the motions of wedding toasts and votes of thanks. Instead, it focuses on the stripped-down TED-style challenge: an audience, a speaker, plenty of time to prepare, and 18 minutes to say something worth hearing.

    There is no formula for a great talk, insists Mr Anderson, but there are some common elements. First and most important: there is a point, an idea worth hearing about. Second, the talk has a “throughline” — meaning that most of what is said in some way supports that idea. There may be stories and jokes, even surprises — but everything is relevant.

    Third, the speaker connects with those listening — perhaps through humour, stories, or simply making eye contact and speaking frankly. Finally, the speech explains concepts or advances arguments by starting from what the audience understand, and proceeding step by step through more surprising territory. It can be very hard for a speaker to appreciate just how much she knows that her audience do not. One reason to rehearse is that an audience can tell you when they get lost.

    Most speakers are able to do some of this, some of the time — an interesting anecdote, a funny line, an educational explanation. We are social beings, after all. We have had a lot of practice talking.

    請根據你所讀到的文章內容,完成以下自測題目:

    1. Why the author’s talks became bored when he grew up?

    A. the influence of colleagues

    B. too lazy to practice

    C. just forgot

    D. his boss admired this way

    2. Which one is not mentioned as the reason of why else are most talks bad talks aside from tradition?

    A. fear

    B. lack of preparation

    C. lack of friends

    D. no rehearsal

    3. What is the stripped-down TED-style challenge?

    A. an audience and a speaker

    B. plenty of time to prepare

    C. 18 minutes to say something worth hearing

    D. all of the above

    4. Which one is the most important common element for a great talk?

    A. the talk has a “throughline”

    B. there is a point

    C. making eye contact

    D. explains concepts in a easy-to-understand way

    [1] 答案 A. the influence of colleagues

    解釋:作者發現不會演講這件事情是“能互相傳染的”。同事之間心照不宣的形成這種一本正經、無聊的方式。

    [2] 答案 C. lack of friends

    解釋:文章三四段,原因是害怕和缺乏充分準備。

    [3] 答案 D. all of the above

    解釋:TED演講要在短時間內言簡意賅的說清楚觀眾認為值得聆聽的。

    [4] 答案 B. there is a point

    解釋:好的演講并沒有固定的公式,但又一些共同點,最重要的就是一定要有要點。


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